Zohran Mamdani’s Social Media Triumph
On The Time of Monsters: Greg Sargent on the New York mayoral candidate’s peerless digital efforts.
The Time of Monsters with Jeet Heer
The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.
Zohran Mamdani’s Social Media Triumph
Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly
effective media strategy which has allowed him to reach many voters that have been drifting
away from the Democratic Party, especially young people and immigrants. In punchy, short
videos, Mamdani has offered an optimistic message that celebrates big city life and diversity
while showing how government policies can help make life better. I talked to Greg about the lessons
of the Mamdani campaign. We also talk about strategies for investigating the Jeffrey Epstein scandal,
a subject he wrote about here.
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Zohran Mamdani, who won the Democratic primary for mayor of New York City, attends an endorsement event from the union DC 37 on July 15, 2025.
(Spencer Platt / Getty Images)Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly effective media strategy, which has allowed him to reach many voters that have been drifting away from the Democratic Party, especially young people and immigrants. In punchy, short videos, Mamdani has offered an optimistic message that celebrates big-city life and diversity while showing how government policies can help make life better.
I talked to Greg about the lessons of the Mamdani campaign. We also talked about strategies for investigating the Jeffrey Epstein scandal, a subject he wrote about here.
Subscribe to The Nation to support all of our podcasts: thenation.com/podcastsubscribe.
The Time of Monsters with Jeet Heer
The Time of Monsters podcast features Nation national-affairs correspondent Jeet Heer’s signature blend of political culture and cultural politics. Each week, he’ll host in-depth conversations with urgent voices on the most pressing issues of our time.
The Great Canadian Betrayal
In April, the Liberal Party of Canada, under the leadership of Mark Carney, won an election that heartened opponents of the right-wing. Carney had run on the promise of fighting Donald Trump’s threats to annex Canada and also to bolster the Canadian state to deal with issues like affordable housing. But in office, Carney has been delivering something different than his rhetoric suggested: he has been servile to Trump and is promoting austerity. The journalist Luke Savage has written about Carney’s turn-around for both The Baffler and the Toronto Star. I talked to Luke not only about Carney’s policies but also why centrist technocratic liberals are so inept in fighting the far right.
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